indexed universal life bad investment

What an IUL Illustration Doesn’t Tell You: Guaranteed vs. Projected Values

If someone has shown you an indexed universal life policy with a large future cash value, access to money in retirement, and protection from market losses, I understand why you would want to look at it. You want your money to grow. You want to protect your family. And if one policy appears to do both without the uncertainty you associate with investing, that sounds like something worth considering.

But maybe something about the presentation did not quite make sense. How can you participate in the market without taking the downside? If the policy can provide that much money later, what has to happen between now and then? And who is responsible when the results are different from the illustration?

Those are good questions. I want you to keep asking them. I do not recommend IUL as a risk-free investment or as the capital foundation for Infinite Banking. Its future cash value depends on interest credits, insurance costs, funding, and other policy terms working together.

For me, the bigger question is whether the policy will serve you across the widest range of circumstances. Will it still do the job when business slows down, when you need to borrow, when the index has a disappointing year, or when you live longer than you expected? That is really what Bruce and I wanted to examine in this conversation.

Your family needs more than an attractive number thirty years from now. You need a financial tool you understand and can count on to do the job you hired it to do.

Key Takeaways

  • An index-linked crediting rate is not your policy’s net return. Costs, funding, and any borrowing also affect what remains available to you.
  • A 0% index-crediting floor protects against negative index credits, not every reduction in cash value. Policy charges continue in a zero-credit year.
  • Caps, participation rates, and spreads determine how index performance becomes an interest credit. The index’s return is not automatically yours.
  • Max funding can strengthen an IUL, but it does not eliminate its costs, changing assumptions, or need for ongoing management.
  • We prefer participating whole life for our banking foundation because of its contractual guarantees.
  • If you already own an IUL, understand its current position before canceling or replacing it. Ask for updated numbers and a clear explanation of what keeps the coverage in force.

Start With the Job You Need the Insurance to Do

Bruce opened our conversation with a policy he had just reviewed. The owner was 61 and had held the IUL for sixteen years. An updated illustration showed a risk of lapse around age 76 unless funding changed, even under the return assumptions being illustrated.

Think about what that means for the person who bought it. They made a decision years ago, put money into the policy, and expected it to provide something useful later. Now the conversation is about what else they need to do to keep it going.

IUL illustration and a policy illustration with an attractive projected number beside the question of what job the policy must actually perform

That is a very different experience from knowing what premium is required to maintain the protection your family is counting on. One policy review does not tell us what will happen to every IUL, but it illustrates something I want you to pay attention to: do not evaluate an insurance policy only by the largest number on the page.

You might be looking for permanent protection, accessible capital, or both. Whatever the job is, the policy has to be able to keep doing it after the sales presentation is over.

I want insurance to provide a dependable place beneath the risks we choose elsewhere. You can take business risk. You can invest in real estate or equities. Those decisions deserve their own understanding and due diligence.

But combining an insurance contract with index-linked growth does not make the investment questions disappear. It simply adds another set of moving parts you need to understand. We already have plenty of places in our financial lives where we can choose to take risk, and I do not necessarily need the foundation underneath those decisions to introduce more uncertainty.

Separate the Index Return, the Interest Credit, and Your Cash Value

IUL is a life insurance contract with a cash-value component. The insurer uses a formula linked to an index to determine interest credits. You are not actually buying shares of that index through the policy. That is an important distinction.

When you hear that the S&P 500 had a strong year, that does not tell you what happened inside your policy. First, the contract determines how much of the measured index change becomes an interest credit. Then you have to look at the policy costs and the money moving into or out of the policy to understand what happened to its value.

So we are really talking about three different numbers: the index’s change, the interest credited to the policy, and the cash value actually available to you. If someone slides between those numbers as though they mean the same thing, stop and ask for the distinction.

Diagram separating the index change, the interest credited to the policy, and the cash value actually available

It matters whether you are being shown a crediting rate or the dollars you could actually access. An illustration can help you examine those dollars under certain assumptions, but the guaranteed and non-guaranteed columns are doing different jobs.

A projected cash value is not a promise that the insurer will produce that amount. It is what the policy could look like if the assumptions used in the illustration actually happen. That is why I care less about the prettiest projected number and more about understanding what has to be true for that number to become reality.

Why a 0% Floor Does Not Mean Your Cash Value Cannot Fall

This is where I think people get confused. You hear a phrase like “zero is your hero,” and it sounds as though the worst thing that could happen is that your money simply stays where it is. But that is not what the 0% floor means.

The floor applies to the index-crediting calculation. It does not turn off the cost of insurance or the other charges inside the policy. A zero credit and a zero change in your cash value are two different things.

In our conversation, I asked Bruce about a year when the policy received a small positive credit but the insurance costs were larger. Could the value still go down? Yes. The interest credit does not cancel the costs simply because it is positive.

And if you are also borrowing against the policy, loan interest introduces another obligation you need to manage. The floor does provide a real protection, but I want you to understand the boundary of that protection so you do not build your family’s plan around something the contract never promised.

That distinction between what sounds guaranteed and what actually is guaranteed is one of the most important things you can understand when evaluating these policies.

Caps, Participation Rates, and Spreads Change the Result

When Bruce explains these policies, I picture the soundboard at church: all those sliders and dials, each controlling something different. If you have never operated it, sitting down in front of the board does not suddenly make you able to manage the sound. Someone needs to explain what every control does and how changing one affects the others.

An IUL can feel similar. The message you hear can sound simple: participate in market growth without taking market losses. But the crediting formula behind that message has several moving parts.

A cap limits the credit from a particular strategy. A participation rate determines how much of the measured index change enters the calculation. A spread subtracts a stated amount in the crediting calculation.

Different strategies use different combinations, so you cannot assume every policy uses all three in exactly the same way. Here are simplified versions of the numbers we discussed.

Separate exampleIndex changeInterest credit
9% cap12% gain9%
2% spread and 0% floor3% gain1%
0% floorNegative0%

Each row is a separate example, not a sequence of years or a quotation from an available policy. Assume 100% participation where applicable and no additional crediting adjustments. These interest credits are before policy charges, not net policy returns.

The first row explains why a strong market year does not necessarily become a matching policy year. The second explains why even a positive index result can leave you with a much smaller credit. And the third brings us back to the floor: no negative index credit does not mean no expenses.

Then I want you to ask another question: which of these settings can change? Caps and participation rates may be adjustable within the limits of the contract. I want to know those limits and what less favorable settings would do to the plan.

The number being offered today is not enough. I care about what the contract allows to happen over the decades I intend to own the policy.

The Cost of Insurance Does Not Stop While You Wait for Growth

Bruce considers the cost of insurance one of the most important parts of this discussion. In an IUL, insurance charges are deducted from the policy, and the underlying mortality rates generally rise as the insured gets older. The actual dollar charge also depends on the amount at risk and the way the policy is designed.

That is why looking only at what you can comfortably pay today can miss what the policy may require later. There are other costs to understand, too, including premium loads, administration charges, rider charges, and surrender charges.

You do not need to memorize every charge, but you do need to understand this principle: the costs do not stop just because the growth does.

A zero percent interest credit alongside insurance charges that continue to be deducted from the policy

Suppose credited growth falls short of the illustration for several years while insurance costs continue. More of the existing policy value may be needed to support the coverage. Eventually, keeping that coverage could require more funding or an adjustment to the death benefit.

This is not just theoretical. New York’s insurance regulator has warned universal life policyowners about unexpected additional payments and lapse risk.

What concerns me most is the timing. You may be approaching the point when you hoped to work less, pull capital out of the business, or begin using the policy for retirement spending. Finding out at that stage that the coverage needs more money changes the choices available to you.

So the relevant question is not simply, “Can I afford this premium today?” It is: What could cause this policy to need more from me later, and am I comfortable accepting that risk?

Does Max Funding Solve the Problem?

When we raised this question, Bruce stopped me from making it too absolute. More funding can help, and an IUL can work. I think it is important to say that clearly because I do not need to claim that every IUL is going to fail in order to explain why I would choose something different.

A max funded IUL is a funding approach, not a different kind of insurance contract. Putting more permitted premium into the policy can build a larger cushion and improve its ability to support ongoing charges.

But the insurer’s crediting formula remains, the costs remain, and future borrowing or reduced funding can still change the outcome. More funding can improve the policy without changing the fundamental nature of the policy.

Bruce brought up an illustration showing consistent annual credits and a large value decades later. If the sales conversation also emphasizes that some years can receive zero, then those zero-credit years belong in the evaluation too.

What happens if several of them arrive early? What happens if the policy is already supporting loans? Show me those scenarios as well as the attractive one.

I do not want a plan that assumes I will always have extra money available whenever the policy needs it. Over decades, life happens. You might need capital for the business, a family emergency, or an opportunity you could not have anticipated.

Funding discipline matters enormously, but discipline is not the same thing as a contractual guarantee.

Borrowing Adds Another Obligation, Not a Guaranteed Income Stream

Some IUL presentations describe retirement access through policy loans. I want you to recognize the word loan. You are borrowing against the policy, and interest is charged.

Any strategy that relies on future credits covering that interest still has to work when the actual credits are lower than assumed. There can also be a tax consequence if the policy ends with debt outstanding.

A lapse or surrender can potentially produce taxable income when the amount treated as received, including discharged policy debt, exceeds your tax basis. So do not assume that receiving no check means there could never be a tax bill.

This is one reason we do not use IUL for our Infinite Banking foundation. We want to build capital that supports decisions in the rest of our life.

If I am using a policy as the foundation of my banking system, I do not want my ability to borrow confidently against that capital to depend on assuming a favorable gap between future index credits and loan costs. Whole life loans require discipline too, and the choice of policy does not remove your responsibility to manage the balance.

But I want the uncertainty I choose to take to exist outside the foundation, not inside it.

What We Want From Whole Life Is a Contractual Foundation

The reason I talk about whole life is personal. We own it, understand it, and use it. That came before wanting to explain it to other people.

I am interested in what it lets us build over a lifetime, not whether its illustration has the biggest projected balance. For a traditional level-premium whole life policy, the contract specifies the required premium, guaranteed cash values, and guaranteed death benefit.

Participating whole life policies can also pay dividends, but those dividends are not guaranteed. That distinction gives me a starting point.

I can look at the guaranteed dollars and decide whether that commitment makes sense for my family. I do not have to treat future dividends as though they have already been earned in order to understand the foundation I am building on.

A comparison of guaranteed contractual values against values that depend on future assumptions

And to be fair, IUL contracts have guarantees too. The question is what those guarantees actually protect, for how long, and under what conditions. A guarantee that helps support a death benefit is not automatically a guarantee of the cash value you expect to borrow against.

The projected values in an IUL illustration are different. Those numbers are based on assumptions about future interest credits, policy costs, and the policy’s performance over time. The projected cash values shown in the illustration already reflect the policy charges assumed in those projections, so the issue is not that the costs are simply missing. The real question is whether you are comfortable depending on non-guaranteed assumptions to produce the outcome you are planning around.

During our conversation, I thought about my daughter’s cookie business. Knowing what a batch sells for is different from knowing what remains after making it.

If she sells $100 worth of cookies, that does not mean she made $100. We still need to know what the ingredients, packaging, and other expenses cost before we know what she actually earned.

The same instinct helps here. Understand which number you are looking at before deciding what it means. And with insurance, take it one step further: ask which future dollars are guaranteed and which are projected.

Whole life has costs and compromises of its own. Early cash value can be below the premiums paid, and the premium commitment has to fit what you can sustainably fund.

I am not asking you to choose whole life because it is free. It isn’t. And I am not asking you to choose it because it replaces investing.

I prefer it because of the certainty we want underneath our investing, business decisions, and family plans.

A Better Illustration Is Not Automatically a Reason to Replace a Policy

Bruce also shared a situation involving a couple with about $2.5 million of cash value across existing whole life policies. Someone had proposed moving that value into an IUL. Bruce had not sold the original coverage, and his advice was to protect what they already had rather than exchange it on the strength of a new projection.

That does not mean an existing policy can never be changed. It means you need to understand what you are giving up. A policy that has been in place for decades has a history, contractual rights, and an existing position in your financial life.

A new contract starts a different arrangement. A larger projected number does not settle that decision.

There is also a responsibility on the person making the recommendation. Bruce told me that pitches inviting him to sell IUL have often led with what he could earn in commissions.

That is his experience, and I do not assume that everyone selling IUL is dishonest. Someone can sincerely believe in what they are recommending and still fail to fully understand what that policy may require from you over a lifetime.

So ask questions. How do they review existing policies? What happens when actual results fall short of the illustration? How much experience do they have helping policyowners twenty years after the sale, not just getting the policy issued?

You deserve help after the sale, not just enthusiasm before it.

If You Already Own an IUL, Start With These Questions

Please do not read this and immediately cancel your coverage or stop paying premiums. That can create a problem of its own.

Start by finding out where you stand while you still have choices. Bring together your actual policy, current values, funding history, loans, and the job you originally needed the policy to do.

What does the policy need from me now?

Ask for an up-to-date in-force illustration using your current funding and loan position. Have someone walk you through the guaranteed and non-guaranteed results, including any point at which coverage ends.

If there is a no-lapse guarantee, understand whether you are meeting its conditions and what could interrupt it. Do not leave the conversation without understanding what the policy expects you to pay and why.

What happens if the assumptions are less favorable?

Ask to see what happens with lower crediting, zero-credit periods, changes permitted by the contract, and any loans you expect to take. Then ask what choices would be available if the policy falls behind.

Would you need to put in more money? Reduce the death benefit? Borrow less? Change what you planned to take from the policy?

An illustration that only works under one favorable set of assumptions does not answer the question I care about. I want to know how the policy serves you when things go right and when things go poorly.

What would I lose by changing it?

Before surrendering or replacing a policy, understand the surrender charges, outstanding debt, tax consequences, and whether you can qualify for suitable new coverage. Compare keeping and managing the existing policy with the alternatives.

And do not end existing protection until you understand exactly what would replace it.

Choose the Ground You Want to Build On

Bruce made room for an important distinction in our conversation. Someone who understands the risks, understands how the policy works, and has the resources to manage those risks can deliberately choose an IUL.

That is very different from someone believing they have purchased market upside with no meaningful downside. We do not need to claim that every IUL fails to explain why we choose a different foundation.

I keep returning to the picture of taking a step and knowing the ground will be there. If you have to wonder whether the next step is going to drop beneath you, it changes how confidently you move.

I want the insurance supporting our family to give us more confidence in the other decisions we make, not become another uncertain outcome we have to hope goes well.

That is why I prefer whole life for this job. Then we can coordinate the protection and accessible capital with the business, investments, cash flow, and family responsibilities around it.

You are not choosing between protecting your family and building wealth. You are deciding which tools should carry which responsibilities.

If you are looking at an IUL proposal, reviewing a policy you already own, or wondering how whole life could support the banking system you want to build, book a conversation with our team.

Bring your questions and your numbers. We can help you work through what is guaranteed, what depends on assumptions, and how the policy fits the life and family you are building.

The question I would leave you with is the one I asked in our conversation: Will this serve you well when things go right and when things go poorly? Your answer should come from understanding how the policy works, not just liking what the illustration shows.

Not sure what your illustration is really telling you?

Bring your policy and your numbers. We’ll help you separate what is guaranteed from what depends on assumptions.

Book a Strategy Call

Rachel Marshall

Rachel Marshall is a devoted wife and nurturing mother to three wonderful children. Rachel is a speaker, coach, and the author of Seven Generations Legacy®, passionate about helping enterprising families unlock their true potential and live into the multi-generational legacy they are destined for. After a near-death experience, she developed a deep understanding of the significance of recognizing and embracing one's unique legacy As Co-Founder and Chief Financial Educator of The Money Advantage, Rachel Marshall is renowned for her ability to make money simple, fun, and doable. She empowers her clients to build sustainable multi-generational wealth and create a legacy that extends far beyond mere financial success. Rachel's expertise lies in helping wealth creators remove the fear of money ruining their children, give instructions for stewarding family money, teach financial stewardship and create perpetual wealth through family banking, and save time coordinating family finances. Rachel co-hosts The Money Advantage podcast, a highly popular show that delves into business and personal finance, including how to effectively manage finances, protect wealth, and generate sustainable cash flow. Rachel's engaging teaching style and practical advice have made her a trusted source of financial wisdom for her listeners.

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