Multigenerational Wealth

Explore how families can build wealth that lasts beyond one generation. These resources address family capital, legacy, stewardship, values, communication, and the systems needed to prepare heirs to preserve and expand what they receive.

The Rockefeller Strategy: How Millionaires Use Life Insurance to Build and Keep Wealth

By Rachel Marshall / July 13, 2026 /

The standard understanding of life insurance goes like this: you buy a policy, pay the premiums, file it away, and hope it never gets used. Protection for your family if you die. That’s it. But that’s not what wealthy families are doing. American dynasties, high-profile entrepreneurs, and the country’s biggest banks have been using life…

Financial Strategy for Families in 2026 and Beyond: A Framework for Uncertain Markets

By Rachel Marshall / February 9, 2026 / Comments Off on Financial Strategy for Families in 2026 and Beyond: A Framework for Uncertain Markets

The “Clean Slate” That Changes Your Decisions Every January, Bruce and I have this running joke: as a society, we collectively decide that January 1 magically flips a switch—life will be calmer, more organized, more intentional. Bruce thinks it’s strange. (He’s not wrong.)I love it. I love a clean slate. A fresh start. A targeted…

Preserving Generational Wealth With Josh Kanter of Leaf Planner: The Missing Piece Isn’t Paperwork

By Rachel Marshall / February 2, 2026 / Comments Off on Preserving Generational Wealth With Josh Kanter of Leaf Planner: The Missing Piece Isn’t Paperwork

The Questions No One Can Answer After Dad Dies A man spends his life building a sophisticated estate plan—brilliant strategies, impeccable legal work, a network of trusted advisors, and layers upon layers of entities. His son is a lawyer. He even gets 18 months to prepare before his father passes. And yet, within days of…

How to Avoid Estate Tax Legally: The Planning Moves That Protect Your Family’s Legacy

By Rachel Marshall / January 19, 2026 / Comments Off on How to Avoid Estate Tax Legally: The Planning Moves That Protect Your Family’s Legacy

The “Billion-Dollar Asset” That Still Had to Be Sold A story Bruce shares in our retirement class teaching always stops people in their tracks. A family inherited an NFL team worth just under a billion dollars. The asset was valuable. The legacy was real. But the planning wasn’t there. When estate taxes came due, the…

Cash Flow vs Accumulation: How to Build Multigenerational Wealth

By Rachel Marshall / January 5, 2026 / Comments Off on Cash Flow vs Accumulation: How to Build Multigenerational Wealth

A Hospital Room Reminder About What Really Matters When Bruce recorded this episode, I was in the hospital. He carried the podcast solo while I was headed into yet another surgery connected to pregnancy complications—a storyline some of you know has been part of our family’s journey for years. That day was a harsh reminder:…

How to Teach Kids About Money: Habits, Mindsets, and Conversations That Last a Lifetime

By Rachel Marshall / December 22, 2025 / Comments Off on How to Teach Kids About Money: Habits, Mindsets, and Conversations That Last a Lifetime

The Day a Cookie Business Changed How My Daughter Saw Money After watching a kid biz launch challenge our eight-year-old decided she wanted to start a cookie business. She figured out recipes, canvased the neighborhood, and delivered her first batch of cookie dough. By the end of the day, she had a stack of cash…

Michael Cole on Wealth, Legacy, and the True Impact of Money

By Rachel Marshall / September 8, 2025 / Comments Off on Michael Cole on Wealth, Legacy, and the True Impact of Money

A Story That Changes the Way You See Wealth When Bruce and I sat down with Michael Cole for The Money Advantage Podcast, the conversation didn’t just scratch the surface of wealth management—it went straight to the heart of what wealth really means. Here’s a man who has advised families with an average net worth…

400 Episodes: Top Lessons About Wealth, Legacy, and Serving Families

By Rachel Marshall / September 1, 2025 / Comments Off on 400 Episodes: Top Lessons About Wealth, Legacy, and Serving Families

How a Campfire Call Sparked a Financial Movement It started with a campfire. Lucas and I were out camping when I made a phone call that would unknowingly change the course of our lives and the lives of thousands of families:“Bruce, want to start a podcast?” As we looked back over the years, a theme…

How to Use Whole Life Insurance Tax Strategies to Fund Your Legacy

By Rachel Marshall / August 18, 2025 / Comments Off on How to Use Whole Life Insurance Tax Strategies to Fund Your Legacy

What Most Families Miss About Whole Life Insurance Tax Strategies Most people miss the hidden power of whole life insurance tax strategies—and in doing so, they overpay in taxes and underfund their legacy. In today’s podcast episode, Bruce Wehner dives deep into how the tax code is designed to reward strategic behavior—and how you can…

How One Family Mastered Legacy Planning for Families Without Sacrificing Unity or Values

By Rachel Marshall / July 28, 2025 / Comments Off on How One Family Mastered Legacy Planning for Families Without Sacrificing Unity or Values

The Power of a Love Letter When Shannon sat down to write her love letters to her children, she didn’t expect just how meaningful the process would be. What began as a simple act of putting words on paper quickly became one of the most profound steps in her family’s legacy journey. The letters reflected…

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