The Go-Giver The Unexpected Secret of Success with Bob Burg

The Go-Giver: The Unexpected Secret of Success, with Bob Burg – TMA 028

The Go-Giver is an engaging parable about the unexpected system of getting predictable, proven results in building a prosperous business.

This story reveals the five laws of stratospheric success, giving you the recipe to make more money in your entrepreneurial endeavors by adding value and increasing your impact.

If you have been reading The Money Advantage blog for awhile, you may already know that The Go-Giver book played a central role in How The Money Advantage Began.


Where Your Mindset Fits into the Cash Flow System

At The Money Advantage, we are a community of wealth creators.  We are entrepreneurially-minded business owners who are taking control of our lives and financial destiny.  We have a compass that always points back to the principles of wealth, not just to strategies or products.  You need the right mindset, philosophy, and principles of abundance, expansive thinking, creation, cash flow, and control in place first before any financial tactics can genuinely benefit and serve you.Money Mindset

In the Cash Flow System, you first increase cash flow by keeping more of the money you make. Then you protect your money.  Finally, you increase and make more.

This conversation on principles of wealth creation fits right into the very first step of the first phase.



Why It Matters

In business, you may feel stuck in your current level of achievement.  You may be excelling but want to expand and scale your business outside your current capabilities.

Or, you may find yourself in the struggle for survival, wanting a steady stream of incoming clients in the future to remain profitable.

Perhaps you’re working to meet a quota in sales to qualify for a trip or the next rank in status, or to reach your own goal and internal metric of success.

Many business owners reach a plateau of success, where, try as they might, they need a new skillset and mindset to reach the next level of achievement.

While you want the fruit of success, the hustle, drive, ambition, and force will only take you so far before you burn out and call it quits.

Wherever you find yourself, The Go-Giver shows you the mindset to move from struggling to thriving, or from successful to ultra-successful, without doubling your efforts to get there.

Bob Burg and John David Mann lay out actionable laws of success in this delightfully-written story that will move you from hustling to attracting business instead.

We brought Bob Burg in for an interview to answer:

  1. What is the Go-Giver all about?
  2. How do I live the Go-Giver principles to build my business?
  3. How can the struggling become successful, or the successful become ultra-successful?

Meet Bob Burg, Co-Author and “How-To Guy” of The Go-Giver

The Go-Giver Book 3DBob Burg is a sought-after speaker at company leadership and sales conferences sharing the platform with everyone from today’s business leaders and broadcast personalities to even a former U.S. President.

Bob is the author of several books on sales, marketing, and influence, with total book sales of well over a million copies. His book, The Go-Giver, coauthored with John David Mann, itself has sold over 700,000 copies, and it has been translated into 21 languages.

His and John’s newest parable in the Go-Giver Series is The Go-Giver Influencer.

Bob is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic and is a past member of the Board of Directors of Furry Friends Adoption, Clinic & Ranch in his town of Jupiter, Florida.

The Main Idea

Astounding success comes through giving, serving others, and providing value, not through sheer ambition, techniques, clout, and leverage.

Ambitious Joe goes on a mission to close a significant contract at his office.

He seeks the leverage of the most influential person he’s heard of and finds a network of extraordinary mentors instead.

Over the course of one week, he learns the five counterintuitive laws of stratospheric success, experiences a personal transformation, and becomes genuinely successful.


The Five Laws of Stratospheric Success

Law #1: The Law of Value

Your true worth is determined by how much more you give in value than you take in payment.

In a free-market economy where no one is forced to buy from you, the only way you can prosper is by bringing immense value to others.

People who succeed are those who can move from an “I” focus to an “other” focus, focusing on what other’s want.  For them, it has to be more valuable than the price they pay.  You focus on others by looking for ways to bring them value and make their lives better, easier, or more fulfilling.

People do things for “their” reasons, not ours.  So find their reasons. – Dale Carnegie

The Go-Giver The Unexpected Secret of Success with Bob Burg

Your income is the result of adding value to other people’s lives.  When they value the product, service, or transformation you provide, they will be willing to exchange their dollars as a result.  However, focusing on what you earn leads to frustration instead of success.

The Five Elements of Value

To increase the value you provide in your business, project, or relationships, consistently provide the following:

  • Excellence
  • Consistency
  • Attention
  • Empathy
  • Appreciation

In every encounter someone has with you, they should experience at least one of these elements of value.

Law #2: The Law of Compensation

Your income is determined by how many people you serve and how well you serve them.

While law #1 is about your potential and the capability you have to earn, law #2 is about your actual impact and results.  The more people you serve, and the greater value you provide to each, the higher your income will be.

Law #3: The Law of Influence

Your influence is determined by how abundantly you place other people’s interests first.

Placing other’s interests first doesn’t mean you’re a doormat, a martyr, or self-sacrificial.  It’s the most authentic way to build relationships of influence.

The golden rule of sales is that people do business with people they know, like, and trust.  There’s no faster way to elicit those feelings than by genuinely moving from an I focus to a focus on others.

Make your win all about the other person’s win.

Law #4: The Law of Authenticity

The most valuable gift you have to offer is yourself.

Show up as you are, as a person. Don’t layer on the sales and closing tactics.  All the baggage doesn’t increase your value.  Be a human, uniquely you.  That is the most value you can give.

Law #5: The Law of Receptivity

The key to effective giving is to stay open to receiving.

It’s not a matter of being a giver or a receiver.  That’s a false dilemma – the unnecessary use of the word or.

Instead, be both a giver and a receiver.  Begin with the giving and allow the receiving.  Receiving and giving are two parts of the same process, like breathing.  Receiving enables you to give more. All the giving in the world will be for nothing if you don’t allow yourself to receive in like measure.

Other Topics Discussed

  • How to communicate the value you deliver.
  • Why differentiating by price will always make you a commodity, and how to become a resource instead.
  • How to scale your business.
  • The questions to ask when starting a new business venture.
  • The profits of each party in a free-market exchange.
  • The newest book in the Go-Giver series, The Go-Giver Influencer.

Get The Go-Giver

To immediately download Chapter One of the international bestseller The Go-Giver, visit  You’ll also gain access to lots of value-added resources, such as the special report, Endless Prospects: The Go-Giver Way.

We encourage you to get all four books:

  • The Go-Giver: A Little Story About a Powerful Business Idea
  • The Go-Giver Leader: A Little Story About What Matters Most in Business
  • Go-Givers Sell More: The Go-Giver Companion Volume
  • The Go-Giver Influencer: A Little Story About a Most Persuasive Idea

You’ll probably like them so much you’ll want to buy them for everyone you know.

Let Us Add More Value to Your Life

We would love the opportunity to add more value to your life!

One of the ways we do that is through a Financial Picture Conversation to help you evaluate your personal economy and find out where you can become more efficient and plug money leaks.

This conversation will help you keep more of your money, protect yourself, your cash flow, and your wealth, and turn your cash into cash flow.  We will help you maximize your wealth today and, in the future, by:

  • Discovering money flowing out of your control
  • Strategizing ways to have more money flowing into your control
  • With the End Result being more money to utilize during your lifetime, and more to give to future generations.

Contact us to request your Financial Picture Conversation or to share your comments, questions, and feedback with us.

Success leaves clues.  Model the successful few, not the crowd, and build a life and business you love.

Rachel Marshall

Rachel Marshall

Rachel empowers her clients to maximize and control their money so that they can accomplish their dreams and live out their highest purpose. She believes that if you understand the short and long-term impacts of the financial choices you make, you’re better suited to make choices that put you in control of your resources. She helps you discover money flowing out of your control, strategize ways to have more money flowing into your control so that the end result is that you have more money to retain and utilize during your lifetime, and more to pass on to future generations.


(... without working harder or sacrificing your lifestyle! )

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Cash Flow System - Roadmap

The Business Owner's 3 STEP ROADMAP to
Achieve Time/Financial Freedom

(... without working harder or sacrificing your lifestyle! )