Joe Evangelisti

7-Figure Business Owner and the Legacy Blueprint, with Joe Evangelisti

How do you get life-changing transformation and master the game of business? Joe Evangelisti has built an 8-figure empire and has helped hundreds of entrepreneurs and business owners to cross the 7, 8, and 9-figure mark. Interested in being the next 7-figure business? Don’t miss this opportunity to learn from one of the greats.

To find out how to pivot to unlock your true potential, put aces in their places, and develop a winning culture… tune in now!

Life-Changing Transformation

Joe Evangelisti is a master of transformation and doesn’t let the circumstances drag him down. In fact, his early business experiences have primed him to find opportunities in what others might consider dire circumstances.

[4:00] “I was lucky I got into real estate in 2007, which a lot of people were in real estate back then. It was kind of a weird year to get involved in it, but it taught me a lot. Because we thought we were going to hit the ground and flip dozens of houses and make tons of money, and it couldn’t have happened any differently, right?” 

Joe got into the real estate market with his own cash and was already two or three properties deep when the market crashed. Yet, he credits this time as teaching him valuable lessons in how to pivot and course-correct his investments in order to make lemonade out of lemons. 

[5:00] “I think early on in my career, the first five or six years, it was just a matter of putting all of my time and effort into hustling, grinding, and figuring out until I nearly had a burnout in my early 30s and realized hey, this isn’t the way to do it.”

Mindset Transformation

It was this shift in mindset that Joe credits with helping him build the multiple successful businesses he has today. It’s the same mindset he’s helped others adopt to build their own 7-figure businesses and beyond. First, he recognized that there doesn’t have to be an endless grind with no satisfaction. Secondly, he learned that you must also be the kind of motivated person that can find and create solutions no matter the odds. Some of the most successful entrepreneurs Joe can identify have been through some of the most terrifying financial scenarios, and come out on top because they’re able to see it through and course correct. 

[7:20] “The characteristic that I see in real winners is the fact that they just don’t ever stop. Right? They don’t ever give up, they just keep pushing no matter how bad things are.” 

How to Build Confidence

[8:10] “One of my strong unique abilities is the ability to get people to recognize not only their authenticity but the value they bring, right? I think that the challenge that so many entrepreneurs have is they’re trying to be somebody else. They’re trying to be somebody they’re not. When you can recognize your own brand, your own authenticity, what your own value is, what you can bring to the table, what is the byproduct of that? The byproduct of that is confidence. When people give up, what they’re lacking is confidence.”

Joe asserts you maintain your confidence by maintaining your identity because confidence comes from authenticity. And all people have an innate ability to recognize authenticity. It shows when you’re donning a facade, or being someone you’re not. Joe even goes so far as to say that vulnerability can help you be more authentic. The problem is that so many people are afraid of being open and vulnerable. If you want to create real, human connections with clients, business partners, and even team members, try opening up and being more vulnerable about who you truly are.

Create a 7-Figure Business by Getting a Life

So what do you do, as an entrepreneur, if your life is not about the grind? Can you truly build a 7-figure business without working yourself 24/7?

Well, Joe’s true secret to success is about finding balance. Entrepreneurs typically become entrepreneurs so that they can live a certain lifestyle. Joe realized after about 5 or 6 years that he was throwing away that life by dedicating every waking moment to the “hustle.” He was losing out on family time, not taking care of himself, and overall just not living the life he envisioned for himself when he started.

[13:08] “I thought to myself: I’m not taking care of myself, I’m not taking care of others, who am I taking care of? What’s the point of this? And that’s when it all kind of culminated, to me, and I realized if I can be that productive in three hours, why do I take fourteen hours to do it?”

Eliminating the “grind” begins with redefining productivity. You have to ask yourself, what does a productive workday really look like? We typically look to the outside world to define this, but it’s actually crucial to look inwards. Be brutally honest. If you can do something in less time, more efficiently, isn’t that the more productive thing? It’s not about hours spent, it’s about things accomplished. Joe calls this “creating decades and turning them into days.” In other words, making your work life efficient, so you don’t wake up in ten years and wonder what you’ve done with your time and where the years have gone. 

Don’t Be the Arsonist

[13:45] “The secret behind it is, these fires, these busy people that are always patting themselves on the back…they’re secret arsonists, right? They’re behind the building and they’re lighting it on fire, so the next day they can come to work and they can put it all out and say they did a great job. But busy does not necessarily mean productive, and I think it’s the biggest challenge that a lot of people face. They feel like they’re busy, but they’re not actually moving the needle, they’re not getting any closer to their goals.”

In some ways, the way our society views retirement feeds into this mindset. Many people believe that they should spend their working years grinding in order to retire. However, this can lead to an imbalanced lifestyle. Too many people miss out on the important things that happen during this stage, they miss out on life, and the relationships and experiences that are possible. But what if you dared to ask, what happens if you set your life up so that you forget to retire?

How to Get Started Building a Team

Breaking away from the mindset that being busy means being productive is hard. It’s also hard to outsource work you don’t enjoy, usually because it’s hard to accept that you should. After all, you’re capable of doing the work. But just because you can do something, doesn’t mean you’re the right person to do it. Resist the urge to keep doing tasks you don’t love just because you can. Building a team where everyone is working in their unique ability is the beginning of your journey to scaling your business.

So where do you get started?

Joe says the 80/20 rule is a good place to start. What is the 20% of your work that generates 80% of your revenue? If you can identify this, then you identify what you can do more of. By extension, you identify the things you can do less of, and therefore offload to a team member who may be more skilled, or desire that kind of work more.

How to Be a Team Leader

To be an effective team leader, Joe says you must learn to lead yourself. So many entrepreneurs attempt to hire a team too soon, and end up feeling like they’ve been burned. Joe asserts that these types of mistakes occur when you haven’t started your team by leading yourself. What does this mean? 


[21:35] “In order to be an impactful leader for a team, we have to be an impactful leader on ourselves, right? We have to control our schedules, we have to control our routines and rituals, we have to control our mindset, we have to control our attitude and how we’re showing up to meetings, and how we’re showing up to everything in life. Once we control that side, now we become somebody that people want to follow, that people want to emulate, that people want to become a part of your vision.”

And this isn’t a static goalpost, it’s actually something to work on continuously. You can always become a better leader for yourself and, by extension, your people. Even Joe still works with his own coach. 

[23:40] “I’m improving every day–-I have coaches, you know? Like I don’t just coach, I’m getting better every single day. I was on the phone yesterday with my coach for two hours. So I think that it’s important to realize that learners are leaders and leaders are learners. We’re constantly… evolving.”

What Does it Mean to Pivot?

We’ve talked about the need to “pivot” when, as an entrepreneur, things don’t go as planned. What does that mean? Well, Joe points out that a staggering number of businesses fail. And many of these failures seem to stem from being unable to pivot in bad times. There’s a common mindset that some businesses can only operate one way. If it doesn’t work out, then there probably isn’t another way to do things. This, however, is a limiting view that keeps business owners stuck.

[24:45] “Bruce really touched on this earlier. What do great leaders do? They learn how to take decisive action when they get hit with a roadblock or an obstacle or a speed bump… The good news is, for most business owners is obstacles are the adversity that a lot of times will actually plant the seed of opportunity for you.”

Covid is a great example of an opportunity for many business owners. Of course, there are some business models that really had little room to pivot. However, many business owners created some amazing opportunities in the virtual space, and with technology. Those who played their cards right were able to build 7-figure businesses and beyond.

The Power of Aces in Their Places

When you start hiring a team, it can be tempting to go for quantity over quality. But there’s power to starting small. It’s often better to have fewer people than you may need, as you’re getting started, so long as they’re the right people. This helps you get to know the people you’re hiring and build up their strengths to make sure they’re the best possible fit. Then, as your business grows, there’s a sound structure to build upon. 

[34:30] “I want to know what they like, I want to know what they don’t like, I want to know what drives them. Some people are motivated by money, some people are motivated by outcomes, some people are motivated by significance, right? So understanding what it is that drives my team so that I can help them get more of what they want.”

It can be a big shift, as it was for Joe, to define your team’s desired outcomes and place those at the center of your operation. However, doing so allows each player to have a vested interest in success. THis also creates a company culture that is team-driven. Everyone wants to see everyone succeed, and ultimately, the business. That way, you can begin working like a well-oiled machine. 

Fostering Company Culture

Part of building a company culture that helps your team thrive is by recognizing that you team is the company culture. The people you bring in have their own goals, desires, and lives that contribute to the work environment. How can you foster that?

[35:00] “When I’m putting a person in a seat, what I want to figure out is how can I create for them the same type of legacy? How can I create for them a program that allows them to perform more and make more? So most of my teams have a base salary and some sort of bonus incentive for doing things.”

Joe has created an engaged culture by creating incentives for promotions and raises so that everyone is incentivized to see the business succeed. And because he gets to know his team, each person can also see their importance to the greater vision, and feel like a key player.

Strong Leaders Create Strong Leaders

[36:35] “The reality is, when people do what they’re really good at, they work ten times faster, more efficient, and are happier and passionate about what they’re great at. When they start doing things they’re not great at, their efficiency goes to 50 or less, right? So what you don’t want is people in seats that are doing things that they’re not good at because they’re getting paid a paycheck…I want them being good people, because holistically, good people are going to be better performers at work.”

By “good people,” Joe means that he wants his employees to have a robust outside life. He wants them to spend time with their families, enjoy life, and support their relationships. Because when they have room to be the people their family and friends need, they also have room to be the people their company and job needs. This creates more great leaders and perpetuates a healthy cycle of great leaders that the world has need of. 

[45:35] “So many business owners feel like they’re being pulled down by their team, and again it goes back to those two forms of leadership. If you feel like your team is holding you down, that might be a reflection of self-leadership. And if you feel like your team is rising you up, it actually makes you a better leader. Like I have to step up every day and be the person I need to be to help lead them. I can’t sit on my couch and do nothing all day long, and expect them to go out there and perform the way that they perform.”

How to Live Life Now

Joe Evangelisti helps people become fearless. This starts with finding where the fear originates, which he finds often resonates from within. Most entrepreneurial fear is rooted in self-doubt. So the first step to eradicating the fear is to tackle the limiting beliefs and keep seeking success. This is crucial, even if success isn’t immediate.

Another way to combat fear is to get rid of comparison. When you compare yourself to another person’s success, it’s like comparing apples to oranges. You have different life experiences than anyone else on the planet. The only accurate comparison is with yourself. So instead of comparing yourself to another person, try measuring backward. This is a trick from Dan Sullivan.

Measuring backward means looking at your own life and measuring your growth from the past to where you are now, and using that information to launch yourself forward and expedite future growth. This can eliminate a lot of fear that crops up when you’re an entrepreneur. 

Handle your fear, find your authentic self, and move forward with confidence. With the right mindset, you can build the 7-figure business of your dreams.

Connect with Joe Evangelisti

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About Joe Evangelisti

Joe Evangelisti is the host of The Legacy Blueprint podcast and a high-performance coach with over 5,000 hours of coaching experience under his belt. His mission is to assist real estate investors, entrepreneurs, and business professionals in exercising their true power and finding their hidden potential to achieve more success, wealth, and freedom than they ever thought possible. Joe creates life-changing transformation by providing clients with the tools and strategies needed to create unstoppable momentum and breakthrough obstacles. He’s helped hundreds of business owners to build better teams and cross the 7, 8, and 9 figure mark.

In addition to his private coaching practice, Joe serves as the CEO of three 7 and 8 figure companies. His real estate portfolio includes single-family, multi-family, self-storage, and cold storage. Prior to building his business and real estate empire, Joe served in the military as a Builder in the US Navy Seabees. He holds Letters of Commendation from the US Navy and The White House, a Letter of Appreciation from President Clinton, and numerous service medals. Joe lives with his wife Ashley and their 2 girls in beautiful Haddonfield, New Jersey.

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