Groundhog Day is an Event, Not a Business Strategy; with Adam Hommey
Are you repeating the same day over and over again, or building momentum and springing forward by leaps and bounds? Are there opportunities buried in your own business? Today, we’re talking with Adam Hommey, author of Groundhog Day Is an Event, Not a Business Strategy.
If you want to find out how to connect your brilliance and your passion to WIN in business and marketing… tune in now!
Table of contents
Adam Hommey’s Beginnings
Entrepreneur and author Adam Hommey began his entrepreneurial journey in 2003. Yet almost a decade later Adam found himself wondering where he wanted to go next. He didn’t have a vision. For a few years, all he used to get leads and share his ideas was podcasting.
At this time, he was also posting frequently to his social media. When a friend remarked that he enjoyed seeing the “daily Adam,” he had an idea. Thus began a blog called the “Morning Adam.” For 90 days he cross-posted his social media posts onto this blog without specific marketing goals.
This helped Adam to release what was blocking him and just create.
[5:30] “I notice entrepreneurs find themselves on these plateaus, no matter what happens… when the dust settles, they find themselves at the exact same level of profitability or lack thereof—sometimes even the same dollar amounts—and they’re having the same conversations they’ve been having for five years.”
This revelation led to his book, which talks about the cycles entrepreneurs get stuck in. And when the actual holiday rolled around, Adam wasn’t fully ready to publish this book. However, he didn’t want to wait another full year to take advantage of the holiday. So he made time to launch it, anyway.
[7:48] “The ‘how you’re supposed to do it’ is, in more cases than not, a permanent overreaction to a temporary blip on the radar. You can break those rules like I broke those rules getting the book done.”
[8:10] “You are allowed to be unconventional. I created an entire marketing program that had no avatar, and no target market, and no product behind it–and that created my core following that is still the basis of my fan base for the Business Creator’s Radio Show to this day.”
Have You Instituted “Permanent Reactions”?
Adam shares with us a brief parable of a woman who cuts off the ends of her roasts before she cooks them. When her husband asks her why she does this, she answers that it makes the roast cook better. This is what she’s been told her whole life. In reality, what she didn’t know is that three generations back, during the Great Depression, her family began doing this because they couldn’t afford a bigger pot. It became a habit, or a “permanent reaction,” due to a temporary situation.
[11:35] “That is what I think constrains us in many cases. I urge business creators, entrepreneurs, whoever you are, to look at the things you’re doing on a daily basis, and ask yourself continuously, ‘What would happen if we didn’t do this at all?’ And that creates a challenge. It helps to surface those things that may be permanent overreactions to temporary blips on the radar.”
Adam continues that not only does this give you an opportunity to see new, potentially more efficient, ways of doing things. It can also help you identify your real, high-value actions, so that you can do more of those.
What Could You Have Someone Else Do?
When you take time to answer Adam’s question, you may start to realize that there are things you can move off of your plate. There’s no reason someone else can’t do the things that you don’t want to do, aren’t efficient at, or simply don’t have time for.
There’s also no reason you have to operate your business in a specific order of operations just to be successful. Who says you have to have a logo or a color scheme before you can do business? This is just an arbitrary rule that doesn’t have to keep you stuck before you’ve started.
[14:20] “When people first get into entrepreneurship, they are in some cases told to believe that branding is about your logo, your color swatch, your letterheads. I have interviewed branding expert after branding expert after branding expert on both my podcasts…and the common theme through all those conversations is that branding is ultimately some combination of the energies put out by the human figurehead driving the business, how the business positions itself within the world community, and the customer experience they create for the people that interact with the business.”
What is the SPRING Formula?
[16:00] “It’s my belief that you can convey messages and ideas when you can create acronyms around it. So what does the groundhog do when he comes out of the burrow? He looks at his shadow and tells you whether or not you’re going to have six more weeks of winter, or whether you’re going to go into SPRING.”
- Science of the Mindset. Understanding and managing your mindset will take you far.
- Prospect Attraction. Attracting new business to you.
- Ripple Effect. The actions of your employees or contractors will make ripple effects in your business, good or bad.
- Identify and Intake New Customers. This isn’t just about identifying people who will pay you, it’s about people who stand for you and your business.
- Name Your Terms with Powerful Language. Creating powerful terms and language can activate something in the people you serve, and contributes to understanding and brand recognition.
- Greater Efficiency and Service through Minimalism. Adam adds that if he were to rewrite his book, he’d also add essentialism after the phrase.
[18:00] “All these things come together as a way of utilizing the power of language and human thought and combining that with a simplifying formula for how you do things, to create the success you’re looking for and get off that plateau.”
Transaction Partners vs. Customers
[18:58] “As I say in the book, I frequently myself will call somebody who just gave me money a customer because we’re so programmed to do that. However…just because someone gave you money doesn’t necessarily mean that it was a great thing.”
Adam highlights several instances where you may transact with someone, but it’s not what you’re looking for. This includes:
- High maintenance clients
- Relationships that went south despite your best efforts
- Clients who don’t understand the end goal, or what you’re accomplishing
- Other circumstances that you don’t enjoy or want to repeat
On the other hand, customers are going to be people who love what you do, are easy to work with, and may even turn down similar services in favor of working with you. They’re also going to be your biggest advocates. They are going to recommend you to friends, and root for your success because they love what you do.
[22:30] “You don’t have to march in lockstep with a decision you made last year, just because you made it.”
Minimalism vs. Essentialism in Business
[23:20] “We can spend all day talking about the fine point definitions of words like minimalism and essentialism; what it really comes down to is optimizing that which benefits you and cutting out that which doesn’t.”
This may mean living in a smaller space because it suits you, not because you have to but because it works for you. This also means not living way beyond what you need. In business, this can mean focusing on the highlights of your business and not thinking too hard about the bells and whistles that aren’t necessary.
Should You Nix the Business Phone?
Our conversation with Adam took an interesting turn when we brought up voicemails and business phones. As it turns out, many companies are doing away with business phones completely, because depending on your business model, it can actually be disruptive.
Bruce is a great example of this, who in one of his own businesses eliminated the business phone. This has empowered potential clients to go to the website for information about what is in stock and what the hours of operation are, and in turn, has allowed his employees to serve the in-house customers better.
In reality, the phone habits of people today are avoidant–people don’t like to be interrupted, and they like to do things on their own terms. As a business owner, eliminating a phone from your operations can reduce calls forwarded to your personal phone, and allow you to stay in control of your time–depending on your business model.
Availability vs. Accessibility
The key factor in your decision should be striving for accessibility, rather than endless availability. Because as a business owner, you’re just not going to be available all the time. However, accessibility is the function of making yourself and your business easy to navigate and get answers—without being disruptive.
This could translate to a portal for existing customers that makes it easy to get answers or talk to you directly via a chat box. This could be contact forms or calendar booking, with limitations that fit your personal workflow.
Connect with Adam Hommey
- The Business Creators’ Institute
- Get your copy of Groundhog Day is an Event, Not a Business Strategy
About Adam Hommey
Adam Hommey, Founder and Creator of The Business Creators Institute™, helps entrepreneurs and business creators, like you, Emancipate the POWER of INFORMATION™ and WIN at the Game of Business and Marketing™ so you can thrive from the intersection of your brilliance and passion!
For years, Adam has been the secret weapon in the arsenal of dozens of entrepreneurial business creators, executive marketing solution providers, and professional service providers. He hosts the wildly popular Business Creators Radio Show and speaks at seminars and conferences around the country.
Adam is the author of the international Amazon bestselling book Groundhog Day is an Event, Not a Business Strategy. He is also a featured contributor in the international Amazon best-seller, Journeys to Success, The Millennial Edition.
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