Life Insurance Agent Commissions and Policy Design

Life Insurance Agent Commission and Whole Life Policy Design, with Rodney Mogen

September 14, 2020 | Rachel Marshall | Last Reviewed on September 14, 2020

Not all whole life policies are designed equally.  Some that show up better on an illustration actually have a higher risk.   Rodney Mogen came back on the show to continue the conversation about life insurance agent commission and whole life policy splits.  

We address the “Fear, Uncertainty, and Doubt” in the IBC world around policy splits. We answer questions about illustrations, changing dividends, agent commissions, effects on the death benefit, and policy tax status.

Check out the first conversation here: 10/90 Premium Split & Blended PUA Rider Risks, with Rodney Mogen

Podcast: Play in new window | Download (Duration: 43:44 — 50.0MB)

Subscribe: Apple Podcasts | Spotify | Android | Pandora | Youtube Music | RSS | More

Life Insurance Agent Commission

Why are we talking about life insurance agent commission? Because some people think that agents design policies based on how they are compensated. There are agents telling people that a 10/90 premium is the only one right way to design policies. According to them, anything else is just trying to earn a higher commission.

We design policies based on the client’s unique situation, versus using a cookie-cutter approach and designing all polices the same. It’s important to have an abundance mindset when looking for the best life insurance companies to work with. We believe compensation is a good thing and should be based on the amount of value you receive.

If someone bases their entire agency on the 10/90 split, then they are running their business based on volume. This approach is very similar to Walmart. There is absolutely nothing wrong with serving as many people as possible. The question is, how much value and time do you think you will get from that advisor?

Your agent’s commission should be the last thing in the agent’s mind and your mind when putting individualized strategies and recommendations in place.

Get Started with Privatized Banking

There is not a one-size-fits all policy design for everyone.

If you would like to find out exactly what policy will best help you accomplish your goals, book a call with our advisor team

We’ll get to know you, learn your objectives, and consider your complete financial picture before recommending strategies for your unique situation.


Success leaves clues.  Model the successful few, not the crowd, and build a life and business you love.

Rachel Marshall

Rachel Marshall is a devoted wife and nurturing mother to three wonderful children. Rachel is a speaker, coach, and the author of Seven Generations Legacy®, passionate about helping enterprising families unlock their true potential and live into the multi-generational legacy they are destined for. After a near-death experience, she developed a deep understanding of the significance of recognizing and embracing one's unique legacy As Co-Founder and Chief Financial Educator of The Money Advantage, Rachel Marshall is renowned for her ability to make money simple, fun, and doable. She empowers her clients to build sustainable multi-generational wealth and create a legacy that extends far beyond mere financial success. Rachel's expertise lies in helping wealth creators remove the fear of money ruining their children, give instructions for stewarding family money, teach financial stewardship and create perpetual wealth through family banking, and save time coordinating family finances. Rachel co-hosts The Money Advantage podcast, a highly popular show that delves into business and personal finance, including how to effectively manage finances, protect wealth, and generate sustainable cash flow. Rachel's engaging teaching style and practical advice have made her a trusted source of financial wisdom for her listeners.

Nelson Nash Think Tank 2026 Recap: What Serious Practitioners Want Families to Understand

By Rachel Marshall | February 23, 2026

The “Real Show” Reminder (and why that matters) We kicked off this episode the way we often do—by being real. A quick tech hiccup, a laugh, and the reminder that this is not a polished production pretending to be perfect. It’s a real show, with real people, talking about real money decisions. And that imperfect…

Marshall Family Banking System Case Study: In-Force vs Original Illustration (Part 6)

By Rachel Marshall | February 16, 2026

The moment we realized “liquidity” isn’t a theory Thirteen years ago, Lucas and I thought we were being responsible by storing a lot of our capital in gold and silver. It felt safe. It felt timeless. It felt like the kind of move people make when they’re thinking long-term. And then we needed cash. Not…