Michael Cole on Wealth, Legacy, and the True Impact of Money

Michael Cole R360

A Story That Changes the Way You See Wealth When Bruce and I sat down with Michael Cole for The Money Advantage Podcast, the conversation didn’t just scratch the surface of wealth management—it went straight to the heart of what wealth really means. Here’s a man who has advised families with an average net worth…

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Jesse Durham: How to Build a Lifestyle of Stewardship

Jesse Durham

A friend called and said four words that changed the trajectory of a young family’s finances: Becoming Your Own Banker. At that moment, Jesse Durham was a former cop turned Spanish teacher in North Carolina. New baby. Second on the way. About $50,000 of debt. A man raised to do what most of us were…

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How to Use Whole Life Insurance Tax Strategies to Fund Your Legacy

Whole Life Insurance Tax Strategies

What Most Families Miss About Whole Life Insurance Tax Strategies Most people miss the hidden power of whole life insurance tax strategies—and in doing so, they overpay in taxes and underfund their legacy. In today’s podcast episode, Bruce Wehner dives deep into how the tax code is designed to reward strategic behavior—and how you can…

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Short-Pay vs Long-Pay Life Insurance: How to Build a Powerful Infinite Banking System That Lasts Generations

Short-Pay vs Long-Pay Life Insurance

What’s Really at Stake When it comes to short-pay vs long-pay life insurance, the question isn’t just about convenience—it’s about control, options, and legacy. In this article, you’ll learn: Let’s pull back the curtain on what really creates a robust, long-term infinite banking system. The Iceberg We’ve All Missed We’ve heard it so many times—”I…

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Questions a Good Financial Advisor Should Ask (But Most Don’t)

Questions a Good Financial Advisor Should Ask

I’ll never forget Bruce’s story about his car—check engine light on, a mechanic insisted it needed a $1,500 catalytic converter. Bruce knew better and fixed it by simply tightening the gas cap. That story isn’t just about auto repair; it perfectly illustrates why questions a good financial advisor should ask matter. Without probing, you might…

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How Much Life Insurance Do I Need? Ask This Instead

How Much Life Insurance Do I Need

How Much Life Insurance Do I Need? Why That’s the Wrong Question If you’ve ever asked, “How much life insurance do I need?”—you’re not alone. It’s a common starting point. But in this article, Bruce and I (Rachel) want to challenge that question and offer something better. Because “need” is often based on a survival…

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