scale your business

Simplify and Scale Your Business with Strategy Sprints®, with Simon Severino

Simon Severino, a strategy advisor for F500 Boards from NY to Beijing, helps companies scale by discovering how to run their company more efficiently. From digital agencies to service and SaaS businesses, Simon’s work results in sales that soar. He is the CEO and Founder of consulting agency Strategy Sprints, and Creator of the Strategy Sprints® Method that doubles revenue in 90 days by getting owners out of the weeds. His insights are sure to help you scale your business and stay at the forefront of your industry, whatever that may be.

Tune in as we interview Simon Severino to discuss how to double your revenue, so you can create more freedom, impact, and revenue every month.

The Beginning of Strategy Sprints®

Simon began his career in market strategy, and what inspired him most were the entrepreneurs and business owners that were truly passionate about that work. These are the people who, if Simon identified an area for improvement, would happily stay at work longer to solve the problem. 

Still, Simon saw that there was room for improvement, so he put his head down for a year to create a methodology that would make sales much more efficient. 

[6:19] “We focus on the B2B sales problems. So the length of the sales cycle, the complexity of the sales cycle. So that’s why our method is really for the high ticket B2B offers, that is. Consulting agencies, marketing agencies, PR agencies, recruiting agencies, financial advisors, attorneys–everybody who has a high ticket offer and needs just a few big deals, a few good clients per quarter.”

Scale Your Business with the 9 Stages of a Sale

In Simon’s Strategy Sprint® Method, there are 9 stages of a sale that you have to go through with your client to complete a transaction. These stages are: 

  • Visualization
  • Pains
  • Importance
  • COI
  • Budget
  • Concerns
  • Decision
  • Start Date
  • SOW

The first step, visualization, is what Simon describes as “closing the loop” between what you say and what’s landing with the client. This could mean providing a visual while you’re speaking to a client so you can bridge that communication gap. Doing this builds rapport with clients and helps them to trust you. The second step is about finding out your client’s pain points. What is frustrating them? Only then can you identify how to help them.

[10:39] “It’s so interesting how so many people want to go straight to a product or a solution, when if you don’t have a problem you’re trying to solve, then there’s no solution that matches.”

The next steps are to figure out how important this is to your client in the grand scheme of things. Then, determine the “Cost of Inaction” or COI. What will happen if your client doesn’t do anything? (We would call this opportunity cost.) After that, determine your client’s budget, address any concerns they have, and have them make a decision. You may have multiple decision-makers, so this can take time and coordination. Finally, you determine your start date and create a statement of work (i.e. a contract). 

[13:25] “The number one enemy of sales is the status quo–’I can just do nothing.’”

Falling in Love with the Problem, Not the Solution

[28:55] “Whatever your offer is, if you fall in love with the solution, there will be a much better solution soon. Technical solutions always, always innovate.”

In other words, by falling in love with solutions, you run the risk of being slow to adapt to new technology and advancements. By falling in love with the “problem,” you ensure that you’re always seeking new and even better solutions. This helps you to stay flexible and innovative. As a business owner, you want to be seeking innovation. Innovation helps you to scale your business and stay relevant. 

We often use Kodak as an example of a company that was in love with their solution, rather than the problem. They fought hard for film cameras. Yet other camera and media companies have outlasted Kodak because they innovated their mission. They saw photos as a way to preserve memories, so going digital and innovating in that space wasn’t a problem for them. Now those companies are still around and innovating, while Kodak is just a memory. 

Connect with Simon Severino

About Simon Severino

Simon Severino helps business owners in SaaS and services discover how to run their company more efficiently, which results in sales that soar. He is CEO of Strategy Sprints and Host of the top 2.5% podcast called “Strategy Sprints. ” This CEO-to-CEO experience dives deep into practices that help you, the CEO of a small to medium business, scale your business and create more freedom, impact, and wealth every month.

Simon created the Strategy Sprints® Method that doubles revenue in 90 days by getting owners out of the weeds. Simon is the CEO and founder of Strategy Sprints, which is a global team of certified Strategy Sprints® Coaches that offers a customized strategy to help clients gain market share and work in weekly sprints, which results in faster execution. He is also a Forbes Business Council Member, a contributor to Entrepreneur Magazine, a TEDx Speaker, a member of SVBS Silicon Valley Blockchain Society, and teaches strategy and growth in select business schools, including as a member of Duke Corporate Education.

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Rachel Marshall

Rachel Marshall is the Co-Founder and Chief Financial Educator of The Money Advantage and President of Marshall's Insurance and Financial Services. She is known for making money simple, fun, and doable. Rachel has built a team of licensed professionals (investment advisors, insurance agents, attorneys, tax strategists) to help her clients create time and money freedom with cash flow strategies, Privatized Banking, and alternative investments. Rachel is the co-host of The Money Advantage podcast, the popular business and personal finance show. She teaches how to keep more of the money you make, protect it, and turn it into cash-flowing assets.
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