Why You Want Insurance Part 2 - Insurance Protects Your Human Life Value

Why You Want Insurance Part 2: It Protects Your Human Life Value – TMA 025

Insurance is about more than protecting your stuff. It’s about protecting your human life value.


Often, you need insurance ranks pretty close on the motivation list with you need to change the oil in your car.

Here’s the filtering mechanism your brain goes through when you hear it:  Not that pressing.  Things are going fine without it.  Why be inconvenienced to handle this non-urgent matter?  Not that relevant.  Out of sight, out of mind.  Dismiss.


But what if I told you that the reason to change your oil in your car was not about your car at all?  Changing your oil protects you, your peace of mind, and your ability to create value.



Without changing your oil, you run the risk of thousands of dollars of irreparable damage that can be done when a car runs out of oil.  Your nightmare of needing to replace a car fast is now upon you.  While buying a new car should be fun and exciting, you now have to spend hours searching for the right vehicle just to bring your life back into equilibrium and normalcy.  Basic transportation in your everyday life that was easy before now becomes a complicated algorithm of managing other people’s availabilities to find out how they can help you get from point A to point B.

This seemingly menial task of preventative maintenance is now all-important.  It’s not really about the car, but about protecting your peace of mind, and saving yourself the worry and frustration.

Similarly, insurance is about more than just protecting your stuff.  It’s about protecting you.

An Optimized Personal Economy

Let’s take a moment to zoom out and look at the big picture of your financial life.

In a well-functioning personal economy, you start from a mindset of abundance.

Next, you protect what you earn through insurance and legal planning to solidify the foundation.

Then you optimize your efficiency and minimize the leaks and losses that have money flowing out of your control.

As you increase your net investible income in your opportunity fund, you accelerate your wealth through investing for cash flow.

The foundation of protection allows you to build greater wealth, more sustainably, and quicker.

Last Time

In Why You Want Insurance Part 1 – Insurance Transfers Risk, we covered the first three of 11 reasons why you want insurance and discussed what insurance does.

Insurance contractually transfers risk to the insurance company, so that you don’t have to bear the financial burden of adverse life events.  When you transfer risk, you gain the peace of mind to know that, no matter what happens, you have a safety net that will catch you.

We discussed the agreement that you enter with the insurance company.  In exchange for a premium, they will compensate, or indemnify, your loss, making you whole.  The premium is based on actuarial data that calculates the probability of your risk.

The least risky time, when you’re comfortable, and there are no risks on the immediate horizon, is the best time to get insurance.  The insurance company is more likely to insure you, at a lower cost.

When you don’t feel like you need insurance is the best time to secure it because when you do need it, you’ll wish you had as much as you could get.


Next, we’re talking about why it matters.  As we explore the next four reasons why you want to protect your money, we’ll answer:

  • What is my human life value?
  • How is protecting myself as a producer and creator the #1 priority of all insurance?
  • Why is protection so important in my personal economy?

Reasons You Want Insurance

#4) You Are Worth Protecting

Have you ever asked yourself, what is the most important thing that I have?

Money?  It could vanish tomorrow.  Health? Time?  Relationships?  Happiness? Purpose?  You’re getting closer.

Your most valuable asset is you.

You are the source of everything you create. You are the producer of all of your other assets: your home, bank accounts, income, business, real estate, your cash flow.

I know we’re getting all deep and metaphysical here, but stay with me.

Your money, house, cars, family, job, time, and talents mean nothing without you in them.  In fact, they wouldn’t exist without your creative capacity.

Without you, your story is unwritten, your knowledge undiscovered, your ideas uncreated, and your loved ones uncherished. Your relationships, your work, your artistry and mastery in any capacity would be nothing without your ability to bring them to life.

You, the creator of your life, are more valuable than everything you’ve created with your life.  You are worth more than your things.

Therefore, you are your own greatest asset.

Your Human Life Economic Value

Did you know there is a price on your life?

In life insurance, there’s a term to measure your economic worth called human life value.  It’s the legal terminology used in a court of law to determine the award in a wrongful death suit.  If your life were cut short, it is the dollar value of your economic worth, in terms of what you create for the people who depend on you, that was interrupted by you not living your full lifespan to create it.

Here’s what it means in tangible terms.  You earn an income.  That income is your livelihood, and in most cases, also the livelihood of people who love and depend on you.  Your income provides a home, food, and experiences to your family and children, and perhaps even gives an opportunity to others through charitable donations.

You can roughly calculate your own human life value by multiplying your current annual earnings, times the number of working years you have left, or using this calculator here.

This number could also be called your lifetime income potential.  This dollar value is how much it would take to create the financial resources you would have accumulated, had you lived out your full lifespan, and replace them if you didn’t have that opportunity.

An Example

For example, Adrian is 30 years old and makes $100,000 per year. His income provides his family’s ability to live in a specific neighborhood, attend private school, drive a new car, eat an organic diet, and vacation in Florida each year.  His human life value is the money required today to continue providing the family’s current standard of living if he died and couldn’t create it himself.  For him, the calculation works out to just over $5 Million.

This number closely corresponds to the maximum amount of insurance you can get.  The insurance company will never over-insure you.  They’ll insure up to your maximum economic value, based on your income and assets today.

Your Ability to Produce

Your human life value calculation is derived from the dollars you earn today. Let’s look deeper at the source of your value.

Why You Want Insurance Part 2 - Insurance Protects Your Human Life Value

Because dollars follow value, your earnings are a result of your contribution to the world.

Imagine your financial life were a tree.

Your lifestyle, house, cars, and net worth would be the visible, beautiful crown of leaves.

The branches would then be the income you earn to produce that lifestyle.

Next, the trunk would be the value you provide to others that supports and creates the income.

And finally, your productive capacity would be the root system.

Production -> Value -> Income -> Lifestyle

The source and cause of your human life value is your ability to produce. And your production potential is determined by your mindset and creativity.

As with a tree, the most important part of your financial life is the root.

If the roots are secure, nourished and cared for, the rest of the tree will thrive.

Therefore, the most important thing you can protect is your mindset, creativity, and ability to produce, as the engine of your human life value.

Insurance Protects Your Ability to Produce

Insurance protects your ability to continue providing your best version of you to give your greatest contribution.

Instead of using your mental energy and time solving lower-level problems like survival, it transfers those issues through insurance, freeing up your resources to produce at your highest potential.  Insurance ensures you won’t have to spend your financial resources replacing a damaged car, home, or paying for an illness, or a legal battle.  Your auto, homeowners, liability, health, life, and disability insurance protect your human life value because having them ensures that your mind can run at peak performance when it’s not tied up solving potential problems.

More importantly than protecting your stuff, the greatest function of all types of insurance is that they protect your peace of mind and your ability to produce.

Most people focus on insuring assets they’ve produced, but neglect to insure the origin and creator of those assets.

It’s far more important to protect your production potential that to protect your stuff. Stuff is replaceable.  But the only thing that will replace it is you, the producer.

The reason many people don’t value insurance is that they do not value themselves highly enough.  Owning your role as a producer allows you to comprehend your value and regard yourself as a treasure worth protecting.

#5) Peace of Mind Allows You to Produce More

While your human life value may be shockingly higher than you would have expected, it is still limited in scope.

Expanding Human Life Value

Human life value is calculated based on what you have produced up to this point: today’s income and assets.  It anticipates that you’ll continue earning the same amount each year, adjusted for inflation and cost of living.

However, you are an unlimited being with infinite potential.  Your current earnings do not adequately represent everything you can create.

You have an unlimited capacity to bring in income because you have an unlimited ability to produce value for others.  How well you actualize your potential depends on what lessons you learn and what skills you build along the way.  As you develop your ability to provide value to others, you’ll have breakthroughs where your future income won’t be linear, but instead, exponential.

Today’s human life value calculation cannot predict how you’ll develop beyond your current state.  It cannot account for the value creation and earnings that you produce as a result of scaling your business and expanding beyond your current capacity.

Your Mindset Determines What You Produce

You’re more creative and productive when your mindset is abundant, relaxed, confident, and certain. Instead of just maintaining your production, you expand your capability to produce when you have certainty and peace of mind, knowing that everything will be taken care of.
Why You Want Insurance Part 2 - Insurance Protects Your Human Life Value

It’s like the safety net in a circus tent.  Beneath the acrobats swinging on the trapeze and balancing unicycles on tightropes, there is a net to catch them when they fall.  The security of knowing they will not plummet to certain death below gives them the confidence and ability to perform amazing feats and test human capabilities.

Les McGuire wrote a piece on the Economic Value of Certainty, where he describes the financial benefit of confidence assurance, and guarantees in your life.  On the other hand, risk causes fear, doubt, and worry to limit our production.  It’s less risk, not more, that allows you to create more wealth.

To live up to our full potential, we need to have an abundant, productive mindset.  Insurance is like abundance insurance, protecting your mindset.

Your highest potential creates the most value for others, opening the opportunity for income to flow into your life.  That resulting income is then used to calculate your human life value.

Protecting your peace of mind allows you to get more enjoyment out of what you already have, enables you to function at your optimal capacity, and increase your income as a result.

Peace of Mind -> Ability to Produce -> Create Value for Others -> Resulting Dollars -> Determine Human Life Value

Your Human Life Value Never Ends

The other fallacy in human life value is that it assumes that your earning years will end in retirement, and at that point, you’ll no longer have an economic value.

However, in the later years of your life, you’ll have developed your best self, acquired your greatest knowledge and skill, and are even more equipped to contribute value and earn a resulting income.

There is never a time in your life that you do not have human life value.  Your production capability extends throughout your entire life, and even beyond when you create something bigger than yourself.

#6) Protection Builds a Solid Foundation in Your Personal Economy

Protection is the bedrock of a strong and resilient life.

Just like a tree, a building’s strength lies in its foundation.  The foundation supports everything else you build on top.  With a weak foundation, everything you build is unstable and uncertain.

Up to this point, we’ve been discussing insurance protection, but protection is much bigger than insurance.

Protection includes any routines you practice that focus your mind to maximize your creative energy.  For me, this is a daily power hour, with a devotional, reading my Bible, reading and listening to podcasts that expand my thinking, prayer, meditation, and running. It’s my time to clear the mental clutter, refocus on what matters, and care for my body that reignites my mind to do its best work.  For you, that may be anything that refreshes and protects your mind, body, and spirit to expand your capacity.

Protection includes robust savings as an Emergency/Opportunity Fund.

Personal and business legal planning are a part of this foundation of protection.  An estate plan protects your wishes for the things that matter most to you, like your children, your money, and your health. Business legal agreements and entity formation separate you from your business and establish a plan to minimize your legal liability.

Insurance is another brick in your protection foundation.

#7) Insurance Ensures No One Life Event Can Make You Poor

To think of it another way, protection is the roof of your financial house.

Inside your house are your assets, liabilities, and cash flow.  The purpose of the roof is to deflect storms from penetrating into the house and damaging the contents inside.

The shingles making up the roof include auto insurance, homeowners’ insurance, liability insurance, health insurance, disability insurance, long-term care, life insurance, and estate planning.

Without insurance or sufficient coverage in these areas, you are financially vulnerable to life events.  You run the risk of having a car accident, house fire, disability, lawsuit, or medical emergency come through the roof and damage your financial house by requiring you to pay on your own.  This can deplete assets, increase loans or credit card debt if you can’t pay, and can constrict your monthly cash flow.

Instead, when you’re fully insured, your roof of protection prohibits these financial storms from robbing your cash flow and savings.  The insurance company indemnifies the harm or loss, taking on the financial responsibility, and leaving your assets and cash flow intact.

With protection, you can guarantee that what you want to happen, will happen, regardless of circumstances.

In Conclusion

All insurance, regardless of the type of coverage, has one mission: to protect your one greatest asset.

The point of insuring property value is to ensure that we can utilize our HLV as completely and effectively as possible.  It’s so we can live life focusing on and planning for production instead of recovery from property value loss. – Garrett Gunderson, Killing Sacred Cows

Here’s What You Can Expect Next

In Why You Want Insurance, Part 3 – It Costs More to Self-Insure, we’ll discuss the cost of insurance, whether the cost is worth it, and how to prioritize paying for protection.

Take Action

Have you used the wrong measuring stick to decide whether insurance is worth it to you?  How do you see your worth differently?  Have you considered that you are your greatest asset?  How can you increase your protection to increase your production?

Calculate your own Human Life Value.  Do the results surprise you?

Share your thoughts in the comments below.

Discover Your Financial Picture

If you’d like to evaluate your personal economy and find out where you can become more efficient and plug money leaks, ask us for a Financial Picture Conversation.

This FREE conversation will help you keep more of your money, protect yourself, your cash flow, and your wealth, and turn your cash into cash flow.  We will help you maximize your wealth today and, in the future, by:

  • Discovering money flowing out of your control
  • Strategizing ways to have more money flowing into your control
  • With the End Result being more money to utilize during your lifetime, and more to give to future generations.

Contact us to request your Financial Picture Conversation or to share your comments, questions, and feedback with us.

Success leaves clues.  Model the successful few, not the crowd, and build a life and business you love.

Rachel Marshall

Rachel Marshall

Rachel empowers her clients to maximize and control their money so that they can accomplish their dreams and live out their highest purpose. She believes that if you understand the short and long-term impacts of the financial choices you make, you’re better suited to make choices that put you in control of your resources. She helps you discover money flowing out of your control, strategize ways to have more money flowing into your control so that the end result is that you have more money to retain and utilize during your lifetime, and more to pass on to future generations.


(... without working harder or sacrificing your lifestyle! )

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