Multigenerational Wealth

Explore how families can build wealth that lasts beyond one generation. These resources address family capital, legacy, stewardship, values, communication, and the systems needed to prepare heirs to preserve and expand what they receive.

How Whole Life and Guaranteed Universal Life Insurance Support Legacy, Wealth Transfer, and Tax Efficiency

By Rachel Marshall / June 16, 2025 / Comments Off on How Whole Life and Guaranteed Universal Life Insurance Support Legacy, Wealth Transfer, and Tax Efficiency

In today’s post, Bruce and I (Rachel Marshall) want to bring you behind the scenes of a candid and educational conversation we had with Matt Ewald, Vice President of Life Insurance at Advisors Excel. If you’ve ever wondered when and why to use guaranteed universal life insurance (GUL) —especially in the context of estate planning—this…

Align Wealth With Values Through Faith-Based Legacy Planning

By Rachel Marshall / June 9, 2025 / Comments Off on Align Wealth With Values Through Faith-Based Legacy Planning

There’s a story Buffy Ruthardt shared that still gives me chills. She and her husband Darren were on a drive, just processing life and legacy—wondering aloud what it might look like for their children to live in their inheritance while they were still alive. Not just financially, but spiritually, relationally, and generationally. It was a…

Estate Planning with Life Insurance: How to Protect Your Wealth and Prepare Your Family

By Rachel Marshall / May 12, 2025 / Comments Off on Estate Planning with Life Insurance: How to Protect Your Wealth and Prepare Your Family

When we first started talking about estate planning with life insurance, it was because we saw a massive disconnect in how families were thinking about their wealth. Not just the numbers. But the purpose behind it. Bruce and I were in the middle of one of our deeper conversations—talking through how most people think life…

The Pros and Cons of an ILIT: Is It the Right Move for Your Legacy?

By Rachel Marshall / May 5, 2025 / Comments Off on The Pros and Cons of an ILIT: Is It the Right Move for Your Legacy?

What do the St. Louis Rams and Prince have in common? Their stories illustrate the pros and cons of ILIT insurance – or, more accurately, what happens when estate planning tools like an ILIT aren’t used at all. They both became cautionary tales of what happens when estate planning falls short. When Georgia Frontiere passed…

Life Insurance Beneficiaries: Protecting Your Legacy and Empowering Future Generations

By Rachel Marshall / February 17, 2025 / Comments Off on Life Insurance Beneficiaries: Protecting Your Legacy and Empowering Future Generations

It’s a quiet evening. Snow begins to blanket the ground as the roads grow slick with ice. You’re driving home late at night, carefully navigating the treacherous conditions. Thoughts race through your mind. What if you couldn’t make it home? Would your family be taken care of? It’s a stark question we often avoid, but…

The Power of Storytelling with Caleb Breakey: Leaving a Legacy of Values

By Rachel Marshall / February 3, 2025 / Comments Off on The Power of Storytelling with Caleb Breakey: Leaving a Legacy of Values

When was the last time you were completely captivated by a story? For me, it was years ago, when I first listened to a book that changed my entire perspective on the power of storytelling. It wasn’t just entertainment; it was a mirror reflecting truths I hadn’t yet acknowledged, lessons I hadn’t fully learned, and…

The Power of Family Meetings: Building a Multigenerational Legacy of Wealth and Unity

By Rachel Marshall / December 30, 2024 / Comments Off on The Power of Family Meetings: Building a Multigenerational Legacy of Wealth and Unity

Imagine two families, both immensely wealthy at the height of their fortunes. One family, the Vanderbilts, saw their immense wealth squandered within just a few generations. By the time they held their first family reunion a century later, not a single millionaire remained among them. In contrast, the Rockefeller family has continued to grow its…

Preserving Your Family History – Mark Anderson & Hadley Grow

By Rachel Marshall / November 18, 2024 /

Join us as we explore the critical importance of preserving your family history. During a recent conversation with Mark Anderson and Hadley Grow from Anderson Archival, we delved into the incredible impact of documenting and safeguarding your family’s legacy. Whether it’s through photos, letters, or oral histories, preserving these memories is essential for passing down…

Famous at Home with Josh Straub

By Rachel Marshall / October 14, 2024 / Comments Off on Famous at Home with Josh Straub

Have you ever had a moment where you suddenly realized that what truly matters isn’t all the hustle, the accomplishments, or even the legacy you’re trying so hard to build? That was Josh, standing in his driveway on a vacation in Florida, juggling his entrepreneurial dreams while feeling the weight of parenting. He was caught…

Top Generational Wealth Building Strategies – Lessons from Legendary Families

By Rachel Marshall / October 7, 2024 / Comments Off on Top Generational Wealth Building Strategies – Lessons from Legendary Families

Many people aspire to build wealth that outlasts their lifetime, but the path to creating true generational wealth is often misunderstood. It’s not just about leaving behind a pile of money for your children to inherit. It’s about setting up a system that enables your family to continue growing that wealth, generation after generation, while…

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