Mistakes Buying Life Insurance

10 Top Mistakes Buying Life Insurance

When buying life insurance coverage, most people don’t have a complete map.  Without all the information to make the best decisions, many people make mistakes that lead to buyer’s remorse.  But you don’t have to worry, you can recognize and sidestep the common pitfalls people make.

Don’t end up frustrated, discouraged, unsatisfied, or without protection in your greatest hour of need. If so, what you buy won’t serve you the way you thought it would. 

Instead, you can make the best life insurance decisions by learning what not to do. 

What We’ll Cover

Today, we’ll simply answer the question:

  1. What are the most common mistakes people make when buying life insurance?

We’ll help you avoid the pitfalls and win at purchasing life insurance policies.  With this information, you’ll get the protection that serves you the most. Then, you’ll have the greatest peace of mind and best accomplish your goals.

Where Life Insurance Policies Fits into the Cash Flow System

Life insurance is just one small step in the greater journey of building time and money freedom. 

That’s why we’ve put together the 3-step Entrepreneur’s Cash Flow System

Privatized Banking

The first step is keeping more of the money you make.  This includes tax planning, debt restructuring, cash flow awareness, and restructuring your savings. This step frees up and increases your cash flow, so you have more to invest.

Then, you’ll protect your money with insurance and legal protection, and Privatized Banking.  This second stage is where all aspects of insurance and Privatized Banking live. Here, you’ll create the right canopy of protection in your financial life. And, you’ll secure your ability to control your access to capital, by being your own banker. 

Finally, you’ll put your money to work and get it to make more. You’ll invest in cash-flowing assets to build time and money freedom and leave a rich legacy.

As you are empowered to make the best life insurance decisions, you’ll move beyond analysis paralysis and make forward traction. Then, you’ll gain momentum on your journey to building time and money freedom.

10 Mistakes to Avoid When Buying Life Insurance

These mistakes and the myths associated with them should generate great questions to ask before you fill out any life insurance applications, look at life insurance quotes or get life insurance rates.

#1) Not Getting Your Full Human Life Value

Many people get less than the maximum insurance they qualify for, leaving them underinsured. 

You wouldn’t want to insure your car or your house for only half its value. So why would you leave your most valuable asset only partly protected? You are the originator of all of your other assets, the producer of your life’s wealth.  Insurance protection should start at the source. 

This widely common mistake stems from mainstream skepticism about insurance. Upon further investigation, these ideas come from one of the top three myths about insurance.

Myth: Worth More Dead Than Alive

One of the reasons many people are underinsured is a misconception that you could leave too much for your family, or “be worth more dead than alive.” 

However, the life insurance company will not over-insure you.  They carefully calculate your life in economic terms. This calculation measures your income and assets you’ve built to determine the wealth potential of your life, based on what you’ve produced up to this point.  How much life insurance you can qualify for is called your Human Life Value (HLV).

Life insurance protects your income.

Just like a home insurer wouldn’t insure a $100K home for $3 Million, the life insurer will not insure you for more than they believe you could produce during your lifetime.  Insurance simply takes on the risk of filling up your wealth reservoirs to the level you would have, if you do not get the chance to actualize your production by living out your full life expectancy.

With less life insurance than your HLV limit, you’re underinsured. If they lost you, family members would be left in a financial crisis, in addition to the grief they’d experience.

When you buy your full HLV in life insurance, you give your family one of the greatest gifts possible.  If something ever happened to you, they remain economically stable.  This gives them space and time to mourn without having to jump into action to make ends meet. 

Myth: Life Insurance Is Needs-Based

Another reason people stay tragically underinsured is that they believe life insurance’s job is just to cover the necessities.  That’s because most people start with tallying their needs.  For instance, if there’s a remaining balance on the mortgage of $350,000, they’ll think they need to buy a $350,000 life insurance policy, just so the spouse wouldn’t have to worry about making house payments. 

Even if you add in the typical needs analysis categories to account for college savings, paying off all loans, etc., you’re being forced to start from the basis of just buying how much life insurance you “need”.  Focusing only on the coverage you need is inherently restrictive, as it’s the minimum required.

However, life insurance is really about ensuring that what you want to happen in your absence will actually happen. 

Your family could continue on life as it was. Your spouse wouldn’t have to go back to work, downsize the house, take the kids out of private school, or abort the dream of building time and money freedom.  And if you were planning a 40th birthday European vacation, a car for your daughter when she turns 16, or funding your grandchildren’s college, these wants will still happen without a hitch.

Myth: There’s Always Tomorrow

If you’re underinsured, you may not have the chance to fix it later. Future health problems may arise, making you uninsurable, and preventing the opportunity to increase your protection.

Don’t fall prey to these myths.

Failure to recognize the value of a life insurance policy is really an indication of the failure to recognize your own value.  You are worth insuring fully, completely, and properly. 

#2) Not Buying the Right Types of Life Insurance

We’ll chunk this one down into two different ways people end up getting the wrong kind of policy

Only Buying a Term Life Insurance Policy

First, if you buy term life insurance only, it will be there for you just until the policy expires. 

According to industry data, only about 1 – 2% of term life policies payout.  Either the owner outlives the term life insurance policy, or the owner converts it to a permanent life insurance policy. If they outlive the term, they’ve paid into a policy all those years and received zero benefits in return.  If they converted to a permanent life insurance policy, they later recognized the value of life insurance.

One of the reasons that the term life policy is so popular is that it’s usually lower cost than a permanent policy.  Today anyway.  We’ll address this further in mistake #3.

Another common belief is that you won’t “need” life insurance after you retire.  This misnomer stems from the belief that you will have accumulated enough assets to be self-insured. Supposedly, you will have all your liabilities paid off, kids will be adults, and your spouse won’t need income, since they’ll have Social Security, maybe a pension, and retirement accounts that will give them a comfortable standard of living.

But because of typical financial planning this vision isn’t becoming a reality for most people.  Even if it was, we see an increase in the desire to own life insurance as people age.  Some of the reasons include a desire to leave a legacy and take care of loved ones.

Life insurance is a when product, not for the if or just in case. The only time you really want it is the moment before you exit the planet.  Since we can’t predict with any degree of accuracy when that will be, the wisest step is to ensure it will be there at that moment.

You do this by having a permanent policy that covers you for your whole life.

Buying a Permanent Life Insurance Policy That Lacks Guarantees

Secondly, many popular permanent insurance policies like universal life insurance, variable universal, and variable life insurance solve one problem but create another. 

These different types of universal life insurance are classified as permanent policies because they cover you for the full course of your life.  You solve the problem of an expiring term policy because you get the peace of mind that the policy will pay out, whenever you die. 

However, these policies are built on annually renewable term life insurance, which has an increased life insurance cost each year.  If the cash value growth isn’t sufficient to make the premium payments in the later years, you could end up with no cash value and an ever-increasing premium. 

We’ve seen too many of these types of universal life insurance policies require more premium due than illustrated when the insured reaches their 70s and 80s.  This leads to families who might be funding care of elder parents and counting on the life insurance benefit as reimbursement, being left in a lurch.  They have to scrape up extra money to find a way to keep the policy in force or risk having to surrender the policy because they couldn’t afford the ever-increasing premiums.

#3) Trying to Save Money

Saving money is a noble, worthy objective.  But going cheap and cutting costs on important things today ends up costing you more in the long run. 

Try “saving money” by living on a diet of top ramen. You’ll soon realize that your health bills cost way more than buying wholesome veggies and protein.

It’s the same with buying insurance.  If you’re buying life insurance coverage when you’re young and in excellent health, a term policy is usually the cheapest option. Today. 

The problem is that by using a term only approach throughout your whole life may actually lead to spending more. 

Because term life coverage is designed to be a short-term solution, costs dramatically increase when you renew the policy in your later years. A person living past their 70’s could easily expect the total premium output over their lifetime to actually be higher than the death benefit itself.  If that’s the case, a whole lifetime of term life insurance policies is probably the worst financial decision you can make.  (More about why term insurance rates increase with time in this blog about how to shop for life insurance.)

To make matters worse if your medical history takes a turn for the worse before you get another life insurance quote and fill out an application you might not pass the medical exam.

Additionally, with the term only strategy, you wouldn’t have access to cash value during your lifetime.  This limits the good your policy can do for you.

Another way “saving money” with insurance comes back to hurt you is when you buy less insurance to lower the cost.  But this leaves you underinsured. 

You may cancel a policy or choose not to renew it, leaving you without coverage when you need life insurance the most.

If you want to save on insurance, use our 7 tips to make sure you’re doing it in a way you won’t regret later.

#4) Focusing Only on Death Benefit

A Life insurance policy is a multi-faceted tool.  Focusing only on the death benefit could be called buying “death insurance.”  Even if you’re maximizing your human life value, its about as morbid as it sounds because it doesn’t do anything for you while you’re living.

Buying Life Insurance Top Mistakes

To get your life insurance to enhance your life during your lifetime, you want to have cash value that you can use.  The cash value can function like a savings account.

This gives you control of a pool of growing, liquid, accessible capital that won’t vanish if the stock market falls.  That means that you can build a reserve for emergencies and opportunities, if your income dried up, an unexpected expense arose, or when you want cash ready to deploy in a perfect investment.

If you focus on death benefit only, you’ll miss the opportunity to get your money doing the most for you.

To gain the greatest control, longevity, guarantees, and death benefit, we almost exclusively use a combination of term and whole life insurance.

#5) Relying on Group Coverage

Group insurance is a benefit many employers offer to their employees. It’s part of providing a competitive compensation package to attract and retain quality talent. 

Group life insurance is attractive because it’s simple, quick, and easy.  It’s low cost because it’s collectively bargained.  It’s easy to set it and forget it because it comes out of your monthly paycheck.  There’s very little barrier to entry because it’s usually guaranteed issue, meaning you can still get covered, even if you aren’t healthy.  You can also usually add coverage for a spouse, and sometimes even your kids.

However, the employee who relies on group life insurance is putting a Band-Aid on something that needs stitches.

Here’s why relying on group coverage is a mistake. 

Most group policies are not portable.  If you leave your employer, whether by choice or not, you often can’t take your coverage with you.  If you do have the option to continue the policy, you’d move from the group cost to an individual cost as a one-year renewable policy, at your current age. This means you can expect a huge cost jump.

While group coverage is an easy first step into life insurance, it shouldn’t suffice to check life insurance off your to-do list.

Use group coverage as a supplement, but not as your primary life insurance coverage.

#6) Not the Right Product Design

One of the biggest mistakes is settling for the wrong product design. An improperly designed policy won’t do what you expect it to do for you.

You need to have a candid dialogue with your life insurance agent that includes knowing what you’re trying to accomplish.  Then, the policy needs to be designed to best suit those objectives.

If you want to implement Privatized Banking with high cash value life insurance to be able to use your cash early, make sure you’re working with an agency that’s familiar with that strategy. 

Ideally, Privatized Banking policies should have at least 50 – 75% of your premium dollars available in cash value in year 1, right after your check clears.  Then, you can access your cash with a life insurance loan right away.

While most life insurance agents are well-intentioned, they’re often more familiar with designing policies for long-term cash accumulation, not policies that are meant to be used.  These objectives aren’t wrong, but make sure your policy will work for what you intend.

#7) Not Buying With the Right Life Insurance Carriers

Another major mistake people make, is working with a specific life insurance company just because it’s convenient. 

Maybe your brother, uncle, or best friend is in the industry, and you end up with a policy just because that’s the one they recommend.  Or you chose who to work with because it’s a big company with a lot of apparent clout.

That being said, life insurance companies rarely go out of business.  As an industry, they maintain high standards and a strong reputation.

However, rather than choosing on the basis of convenience, you want to work with the best life insurance companies.  Your minimum criteria should be a mutual life insurance company that has A ratings or better, a Comdex score of 80+, and a 100+ year history of paying dividends. 

#8) Not Buying the Right Life Insurance Riders

It probably comes with no surprise to you that not all life insurance is alike.  Not only are there many carriers and companies to work with, but each has multiple types of life insurance products.  Then, many add-ons can improve the versatility and performance of your policy.

Here are a few key riders you want to make sure you include in your policy.  Some have an additional charge, and some are included as amendments to the original policy without an added cost.

Overlooking these riders, either because you didn’t know to ask for them or your life insurance agent didn’t inform you can lead to later regrets and lack of versatility.

Paid-Up Additions Rider

A Paid-Up Additions rider (PUA) enhances a whole life insurance policy.  This is a key policy design feature that allows for maximum cash value accumulation.

Waiver of Premium Rider

The Waiver of Premium rider provides for the life insurance company to pay your policy premiums if you lose your income due to disability.  This allows your policy to remain in force, even if you can’t continue funding it in that circumstance.

Accelerated Death Benefit Rider (Terminal Illness and Chronic Illness Riders)

An Accelerated Death Benefit rider allows a portion of the death benefit to be fronted to the policyholder if they are diagnosed with a terminal illnessAlso referred to as a bucket list rider, this allows you to use the policy however you want to, whether to enjoy life to the fullest, go on vacation, etc. if confronted with that reality.

In the event of a chronic illness, you can accelerate the death benefit due to the inability to perform two of the six activities of daily living (eating, toileting, transferring, bathing, dressing, continence).  The funding can then be used to fund long-term care expenses or pay for other medical costs. 

Convertibility Rider

A convertibility rider is critical to have on any term policies.  This rider gives you the option to convert to a permanent policy at any time during the term, using your original underwriting status.  You’re essentially “locking in” your health rating for the future, so you won’t have to pass underwriting again when you convert.  Your rates for the new, converted policy will be based on your age at the time of conversion.

The primary advantage of having these riders on your life insurance policy is that you now own a master key that can be used no matter how life turns out in the future.  Rather than paying for expensive individual products that do only one thing, life insurance can be your Swiss army knife that can handle just about anything.  You aren’t stuck with having paid for something you may never get to use.  This gives you the greatest peace of mind that you’ll be able to handle whatever circumstances you face.

#9) Over-Analyzing

One of the biggest mistakes is being afraid to make a mistake.  Perfectionism is best friends with procrastination. 

Deciding not to decide, then, is having decided.

If you over-analyze, you’ll run the risk of making the greatest mistake, which is ….

#10) Not Buying Life Insurance Soon Enough

Hand-in-hand with over-analyzing, if your decision-making process prevents you from moving forward, you’ll have the greatest mistake of all on your hands. 

While it’s a mistake with potentially dire consequences, it’s the #1 most common mistak.  There’s not a client we meet that doesn’t say, I wish I started this sooner! 

The sooner you buy life insurance, the lower your lifetime premiums will be, the better ratings you’ll secure, and the more likely you are to be able to be insured.  Also, if you’re starting with a whole life policy, the earlier you start, the sooner you build cash value and death benefit.

Possibly the worst consequence of delaying a life insurance purchase is that it could mean that you lose the opportunity to buy it at all. 

No age is too old to buy life insurance.  In fact, we have written well-performing policies on clients even in their 70s.  However, as we age, health concerns often increase, limiting or preventing insurability.

If you find yourself in a situation where your health makes life insurance unproductive for you, there is redemption.  To obtain the benefits of control, access to cash value, and the ability to transfer your legacy, you could buy whole life insurance on a spouse, child, grandchild, or parent. 

Your Decision Point

Today, we’ve covered the top 10 mistakes we see people making when buying life insurance coverage.  Our purpose is not to scare you or make you afraid of making mistakes.  Rather, getting a bird’s eye view on what everyone else is doing wrong will help you make winning decisions.

Instead of making life insurance decisions you’ll regret later, recognize the mistakes, so you don’t make them.  Use these 10 common mistakes to help you avoid the pitfalls and mental shortcuts that leave you vulnerable, unprotected, and dissatisfied with your purchase in the years to come.

If you’ve made some of these mistakes in the past, don’t beat yourself up over it.  Don’t let past mistakes prevent you from making the best decisions today.  You’ll never make perfect decisions.  You’ll only make the best decision you can with the information available to you.  We hope that you now have a lot more information and clarity to make great decisions.  Move forward today, make the best decision with the information you have, and your future self with be forever grateful.

In the future, you can always add on to your strategy, continually improving as you go.

For more information on Specially Designed Life Insurance Contracts, get our free Quick & Easy Privatized Banking Guide

For help determining the right life insurance strategy for you, book a call with our advisor team today.  We’ll also help you discover the one thing you should be doing today to optimize your personal economy and accelerate time and money freedom. 


Rachel Marshall

Rachel Marshall is a devoted wife and nurturing mother to three wonderful children. Rachel is a speaker, coach, and the author of Seven Generations Legacy™, passionate about helping enterprising families unlock their true potential and live into the multi-generational legacy they are destined for. After a near-death experience, she developed a deep understanding of the significance of recognizing and embracing one's unique legacy As Co-Founder and Chief Financial Educator of The Money Advantage, Rachel Marshall is renowned for her ability to make money simple, fun, and doable. She empowers her clients to build sustainable multi-generational wealth and create a legacy that extends far beyond mere financial success. Rachel's expertise lies in helping wealth creators remove the fear of money ruining their children, give instructions for stewarding family money, teach financial stewardship and create perpetual wealth through family banking, and save time coordinating family finances. Rachel co-hosts The Money Advantage podcast, a highly popular show that delves into business and personal finance, including how to effectively manage finances, protect wealth, and generate sustainable cash flow. Rachel's engaging teaching style and practical advice have made her a trusted source of financial wisdom for her listeners.
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  1. Faylinn Byrne on August 29, 2019 at 5:00 pm

    I found it interesting when you said that a mistake that people make when buying life insurance is not working with the right company, just because it is convenient. The other night, the subject of death came up when I was talking to my husband and we are wondering if we should take out life insurance in case anything happens. I am so glad I found this article that I can share with him and can help us make the right choice.

  2. Josue Huertas on October 19, 2019 at 4:33 pm

    Thanks for sharing this post. I am a life insurance agent and i come across many people that do not know the benefits it really has. This is a complete guide that provides total information on life insurance and its importance. Nice Job!

    • Lucas Marshall on October 20, 2019 at 8:09 am


      Thank you for your kind words.

  3. David sharkey on November 18, 2019 at 7:45 am

    I have instant life insurance with AIG for 25 years if i out live the policy will it pay the premium i’ve paid in when the term ends.

    • Lucas Marshall on November 19, 2019 at 9:46 pm

      I am not familiar with that specific product.

      Is it a term insurance policy with a return of premium feature?

      • Kelly R. Smith, Sr. , CLU, ChFC, RFC on January 21, 2020 at 6:07 pm

        Thank you for your article. I’m in the Life Insurance industry. It is truly refreshing to read an article that is well researched and not biased. All too often I read an article that is slanted towards a certain product. I found this to be the type of article that any person should read prior to meeting with an agent. Thanks again.

        • Lucas Marshall on January 21, 2020 at 6:53 pm


          We are glad that you found this article so valuable! Thank You!

  4. Robert Williams on November 25, 2019 at 8:29 am

    The whole point of insurance is to protect your asset–and you are your family’s greatest asset. This is especially true if you are the primary income earner in your household or if your parents, siblings, or anyone else depends on your income. No one knows exactly when they will die, but everyone knows that death is inevitable. So, if you know you are going to die, why not do all you can while you are alive to provide your family a legacy? Life Insurance helps your family pay for your final expenses, build wealth, and survive after the loss of your income. Investing in life insurance should be a part of everyone’s financial plan. Thanks for the article.